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OFFHOURS / Less on the shelf.
Skincare with a candid hook and a little bathroom-shelf honesty.
Creator ad · AI-generated creator
Southbeam Design Studio / AI UGC ads
We script, cast, shoot, and edit creator-style video with AI, then test the hooks that earn the click. Vertical, captioned, and ready for Meta, TikTok, Reels, and Shorts.
No casting call. No shoot day. New hooks in days, not weeks.
Fictional concept brands. AI-generated creators. Original Southbeam studio work.
The first second
Every ad opens with a line a real person might actually say. We write several, shoot each one, and let the feed decide.
How it’s made
Four steps. Each one leaves behind something you can read, watch, or ship.
One product, one audience, one job for the ad to do.
Hooks written the way people talk. Ten seconds, no fluff, a clear next step.
0:00Another gym membership?
0:01I wanted somewhere you actually look forward to showing up.
0:04Small classes. Good people.
0:07Your hour. Just for you.
An AI creator who fits the brand, in a set that fits the product. Reshoots cost minutes, not days.
AI creator · fictional brandCaptions, cut points, and a call to action. Exported for every placement you run.
Then we test. Hooks and edits go live on Meta or TikTok with a landing page that matches the ad, and the winners get more budget.
How we run paid socialThe reel
Creator ads first. Campaign films and brand worlds after. Sound is on when you press play.
11 pieces · Everything
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Skincare with a candid hook and a little bathroom-shelf honesty.
Creator ad · AI-generated creator
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A founder invitation for a modern boutique fitness studio.
Creator ad · AI-generated creator
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A café discovery with matcha, sunlight, and an easy pace.
Creator ad · AI-generated creator
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A product people understand in one look, carried everywhere.
Creator ad · AI-generated creator
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Citrus color, macro detail, and a punchy product reveal.
Campaign film · AI-generated
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Tactile material, chrome reflections, and a sculptural sneaker.
Campaign film · AI-generated
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A sunlit world for a modern boutique stay.
Campaign film · AI-generated

Citrus, color, and a little Florida attitude.
Original concept · AI-generated imagery and motion

A study in material, movement, and product desire.
Original concept · AI-generated imagery and motion

A Florida-inspired world for a boutique stay.
Original concept · AI-generated imagery and motion

Product, packaging, and a visual world.
Original concept · AI-generated imagery
SUNROOM, DAYFORM, OFFHOURS, FORM CLUB, and AFTERNOON are fictional concept brands created by Southbeam to show creative direction and production. Concept work is separate from delivered client projects; no campaign results are claimed.
Also from the studio
The same studio builds the still and moving imagery around your product, so the ad, the landing page, and the feed all look like one brand.
Bring a product. Leave with ads to test. Tell us what you sell and who it’s for. We’ll come back with hooks, a creator, and a first cut.

A launch, a slow month, or an offer nobody has seen yet. Let’s make ads people actually watch.
Book a Demo